A study recently released by the Consumer Federation of America shows that consumer opinions strongly support higher energy efficiency standards for automobiles. This is no shock, as many of the best selling automobiles over the past few years have been fuel efficient sedans. But what about our industry, how do people feel about fuel efficiency in large trucks?

According to the CFA, the average household spends $1,100 or more on goods to cover the costs of fueling the heavy duty trucks that transport them. Companies pass the fuel costs associated with transportation on to the consumers. The study notes that increasing heavy-duty truck fuel efficiency by 50% would cut truck fueling costs and save the average household about $250 per year on these goods.

The CFAs poll of consumer attitude toward fuel efficiency for heavy trucks puts the majority in support of increasing fuel economy with 74% of respondents being supportive and 25% in opposition.