How to Setup a Facebook Business Page for Your Diesel Repair Shop
If you think you don't need a Facebook page for your diesel repair shop, you probably want to think again. Facebook continues to be the most used social media platform, with millions of people logging in each day. With a properly put together Facebook business page, you can reach some of those millions of people to help bring customers into your shop. And the good news—it's not that difficult to make a great page for your shop!
We all know that social media has been growing and changing significantly since it was first introduced (Facebook turned 15 this year!). What started as a way for people to connect with their friends over the internet has become a very powerful marketing tool. Best of all, it's free for you to create a page for your business! So, if you haven't already made a page for your diesel repair shop, or if you've made one that you haven't touched in years, it's time for you to add your Facebook business page to your marketing strategy.
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Why Do I Need a Facebook Business Page for My Diesel Repair Shop?
You might still be thinking that there's no way a page on a social media site can help bring business to your shop. Well, you'd be wrong.
First, a Facebook business page increases your exposure to potential clients. Remember those millions of people who log in every day? They could find your page when they're looking for a diesel engine repair shop.
Your business page also gives you a great way to stay connected with your customers, potential customers, and other people in the industry. You can include your social media information on your marketing materials and encourage people to like your page. Then, get in the habit of posting on your page. You could do shop updates, links to industry news, or links to your blog (check out our post on online marketing if you're curious about why you should be writing a blog). Posting frequently keeps you in the minds of your customers without being obnoxious about it. It also allows customers to more easily reach out to you with any questions about your business that they might have.
A Facebook business page is also good for Search Engine Optimization (SEO) reasons. It's another thing that Google or other search engines can display when people search for diesel repair shops in their area. Having multiple pages appear (you website, your Facebook page, a Google business listing, etc.) can add to your credibility and increase the likelihood that potential customers would visit your shop over someone else's.
Need more ideas on marketing your diesel repair shop? Check out our Marketing 101 series!
How Do I Set Up a Page for My Diesel Repair Shop?
1. Signup for Facebook
If you don't already have a Facebook page, you'll need to create a profile before you can make a page for your business.
2. Create Your Page
To create a page for your diesel repair shop, you'll need to click the "Create a Page" link, or just go to the create a page portal. There, you'll be presented with several page type options. Choose the one that most closely resembles your business. For a diesel repair shop, this is likely to be "Local Business or Place."
Then, you'll be prompted to fill out the details for your page, including what you want to name your page. You'll probably want this to be your business name, so that people can easily find and recognize you. This is where you'll also begin to enter your contact information (you'll be able to add to this more later.) Click "Get Started" and you're off!
3. Add Pictures
So now you have a page for your diesel repair shop. The problem is, other than your business name and some contact information, the page is empty. That's not really helpful in drawing in customers. Adding a Profile and Cover Photo can help give potential customers a better idea of who you are as a business.
If you have a logo, this would make a great profile picture. Just make sure that the image is clear. No one likes to look at a blurry image. For the profile picture, Facebook displays it as a square, so make sure it looks good with those dimensions. You can either edit it into the recommended dimensions using some free tools, or you can adjust within Facebook. Resizing it before hand allows you to ensure nothing will be cut off.
You'll also want to add a Cover Photo to your page. This might be a picture of your team, or maybe the outside of your shop. It should be something that helps customers connect with who you are. Keep in mind that to fit best, the picture should be horizontal (the dimensions for a Facebook Cover Photo are 828 X 315 px).
To add these images, just follow the prompts on your Facebook page—Add a Picture and Add a Cover. You'll be prompted to upload the picture from your computer and given the opportunity to add a description of it, if applicable. This is where you can adjust the picture within the frame Facebook allows, to make sure everything shows up like you want it to.
4. Write a Description
After you add your pictures, you'll want to write up a description of your shop to show up on your page. You're limited on how long this description can be, so be brief. Just a sentence or two about your shop, the kind of services you provide (full engine repair, turbos, etc.) and maybe your location. This is a spot for customers to get to know more about you.
5. Add a Call to Action
Facebook gives you the option to add a button to your page. This can be a contact button, a schedule services button, etc. There are a few options. If you're set up for online appointments, this could be a useful tool. Otherwise, it's never a bad idea to give potential customers another way to contact you!
6. Don't Forget the Details
So, the above steps are the basics to setting up a functioning Facebook page for your business, but you can adjust things to make it work even better for you! For instance, you can add a custom username so that the end of the URL for the page displays something more related to your business, rather than a series of characters.
You can also adjust the various page settings, to make sure everything displays as you want it to. By clicking on the settings tool on your page, you can set the different privacy levels (who can view what), who can message you, who can tag your business in other photos, how you want to receive notifications, and a lot of other personalizing options. You can even set up auto-replies in Messenger to let customers know that you have received their message and they should get an answer to their question soon.
This is also a good opportunity to edit your page information. Make sure all your contact information is displaying correctly, and that you've included a link to your website and any other social media pages you might have. You can even rearrange how the page tabs appear on the page!
Make sure that your page is marked as Published under the general settings, and you should be good to go! Now, you can start posting engaging content to better connect with your customers and potential customers. If you don't already have something laid out for this in your marketing campaign, you'll probably want to! It's a great opportunity to establish yourself as an expert in the field, and put your diesel repair shop ahead of the competition in the eyes of the customers.
In the end, a Facebook business is a great tool to help you draw in customers to your shop. It's free, it's pretty simple to set up, and maintaining it doesn't take up too much time (We have other ways you can maintain your diesel repair shop marketing, too!). Doesn't that sound like a great marketing tool to you?
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