Category: Blog – All HHP Blog Articles

90% of Diesel Repair Shops fail within 5 years due to cash flow problems. Don’t let your Pricing Strategy take Profit from your Pocket.

At Highway & Heavy Parts, we believe that knowledge is the key to making good decisions for your business. Because of this, we strive to continually provide our diesel repair shop customers and industry associates with useful, educational information that may help them improve their business.

Research has shown that most diesel repair shops are having difficulty finding and keeping good employees. This presents many problems for a repair shop. It forces owners to work longer hours and in other areas of the business just to get jobs done. This prevents the owner from doing the important work of managing and growing the business.

So, your diesel repair shop has a great brand identity, you’ve developed compelling marketing messages, and you know where and how to reach your target customers. But, have you determined what you want to get out of all this? Have you established goals and objectives that you must meet to achieve a return on your marketing investment?

Many diesel repair shop owners view marketing as a necessary evil. They do it because they know they need to, seeing it as more of an expense, rather than an investment. This is primarily because they don’t measure the results of their marketing efforts, so they don’t know what kind of return they are getting on their investment.

Once you have established a great brand and created compelling marketing messages, it’s time to spread the word about your diesel repair shop. With the wide variety of marketing and advertising channels and methods available today, determining where, when, and how to promote your diesel repair shop can be the most difficult aspect of marketing your business.

Out of all repair shops surveyed, bottom line profitability is the biggest concern going into 2017.

Company branding is the marketing practice of creating a unique name, logo, sales proposition, and messaging that identifies and differentiates your business, products, and services from others.

Your marketing messages must tell your audience what you do, but also persuade them that you are the best at what you do. Your messages should be attention-grabbing statements, followed by reasons your target audience would want, need, and benefit from doing business with your repair shop.

At Highway & Heavy Parts, we believe that knowledge is the key to making good decisions for your business. Because of this, we strive to continually provide our diesel repair shop customers and industry associates with useful, educational information that may help them improve their business.

Thousands of businesses in America are bought and sold every year. Since some of them are similar to your business, it only makes sense that you could ask for a comparable selling price? That’s the general idea behind the comparable transactions technique of estimating fair market value of your diesel repair shop.