Category: Blog – Diesel Engine News & Updates

If you run a diesel repair shop, your website should do more than prove your business exists.

It should answer the questions your front counter gets every day. It should help fleets and owner-operators figure out whether you work on their kind of equipment. It should explain what services you actually offer, where you’re located, how to contact you, and what makes your shop worth calling instead of the one down the road.

In other words, a good shop website is not an online brochure.

It is a service advisor that works after hours.

That matters because the way people find repair shops has changed. When a truck starts acting up, a fleet manager needs aftertreatment work, or an owner-operator is looking for a shop near a route, they are not opening the phone book. They are searching online, usually on their phone, and they are making decisions quickly based on what they find. Shops with complete, trustworthy, easy-to-use websites are far more likely to win those calls. Shops with outdated, thin, or confusing websites often lose them before the phone ever rings.

So you’ve decided to focus on the way your diesel repair shop handles its marketing. Maybe you’ve even considered a few channels for how best to market your shop. But have you thought about who you’re going to direct your marketing efforts at?

Are you having trouble getting the right parts? Are your orders getting mixed up? Markups not making you enough?

Your turbocharger spins at incredibly high speeds in your engine, making it all the more susceptible to damage and failure than many other components. It needs a thin layer of oil constantly to prevent premature wear and keep it spinning properly. It can spell major trouble for your diesel engine turbo if proper oil levels aren’t maintained, or if contaminants find their way into your oil supply. If you’re experiencing turbo problems, you might notice a drop in engine power, a high pitched noise coming from the engine, or black smoke coming from your exhaust. If you noticed any of these symptoms, check out your turbo for and signs of damage or wear.

Head bolts might seem like a minor or unimportant part, but without them, combustion wouldn’t be possible and your engine wouldn’t work.

As we’ve mentioned in a previous post, cylinder head damage is a major issue that can cause problems throughout your engine. It’s not just cracks that you have to worry about.

A damaged cylinder head can be devastating to your engine—and your wallet. And sometimes it’s not just your cylinder head that has an issue. It can be an indication of larger engine problems.

Is your repair shop making enough money? Are you going to be able to retire comfortably from your shop? Can your business run without you?

When was the last time you thought about your retirement? If you’re like many small business owners, you may not have thought about it as much as you should.

A blown head gasket. That can mean major issues for your diesel engine, and major costs. If this happens to you, make sure you know what parts you need to get back up and running again with minimal downtime.

It’s no small undertaking to replace your cylinder head, and it only makes sense that you want it done correctly. Ensure yours is properly installed with these guidelines and common mistakes to avoid.